I’m very active in the gem market on my server, it’s my main source of income. Recently however I’ve noticed a fairly significant drop on my profit and it seems I’m not the only one.

Last night I was messaged by one of my competitors asking if I’d noticed another, newer entrant, to the gem market. Through the course of our conversation we established that this new person has seemingly managed to be online 24 hours a day for almost two weeks solid. Not only this but they have been aggressively undercutting anyone else posting auctions within seconds of them listing.

Now I’m all for a little friendly competition with my fellow jewelcrafters. It’s part of the game and one expects this when you’re as active in a given market as I am. However this new competitor is acting very differently to other sellers. To me and my fellow seller the new comer fells too automated not to be suspicious. Sure, it could be someone camping the AH to make a pile of gold but the circumstances would seem to indicate otherwise. Here is a character who has suddenly appeared on the scene with a seemingly large resource pool to set up their operation. They are bullying the smaller players out of the market using extremely argessive tactics meaning anyone without a significant investment can’t compete.

Fortunately, this isn’t me. I have a good stockpile and can still turn a profit while undercutting the new arrival. I also have enough liquid capital that I can cut off their supply at the source by buying up all the raw ore so it’s a good bet that I can ultimately hurt them at both ends of the market, however in the short term it makes brings an interesting challenge.